Tuesday, December 4, 2012

Verizon Wireless to begin using mobile usage data for new targeted ad service

Verizon Wireless made an announcement today speaking of a new marketing initiative that will send customers advertisements based on what activities they perform on its network. The service will use localization information, and your browser and app usage. The ads will target users with coupons or promotions tailored to their particular interests. Subscribers will then get relevant offers via email, text message, standard mail, or through online and mobile advertisements.

For those concerned with privacy, Verizon says that they will not share this information with outside parties. This service will be opt-in only, so users by default will not be subjected to this program.