Thursday, January 26, 2012

Spotify tops three million paying subscribers

If not known, it hit 2 million subscribers back in September, and 2.5 in November. Now it has hit an even bigger milestone, at the 3 million mark. 

According to the Financial Times, it now has three million subscribers paying for one of its premium services, which reportedly represents more than 20 percent of its active user base. As the FT notes, that percentage is up from 15 percent in March of last year, and Spotify says that its "active" users don't include folks who signed up for a a free trial of its premium service but didn't continue to use the free service. 

Interesting enough, over half of its paying subscribers are under 30, which Spotify's Ken Parks says is a "remarkable number of people who are generally hard to monetize".

Click here to view the post from Financial Times

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