As everyone has feared (I forgot to cover this post), Viacom and DirecTV have not reached agreement come midnight EST.
What this means is Viacom channels are being dropped from DirecTV. While the actual channel numbers are not gone, you get a placeholder for now (the image above).
To be expected, both sides are blaming each other with Viacom saying DirecTV was not interested in engaging in "meaningful conversation" and that their last contact was at 11AM.
On DirecTV's side, it's claiming it sent proposals but never heard anything back and as such was forced to pull the channels. V
Viacom has been running alerts all day on its Nick channel to make sure kids big and little call DirecTV to apply pressure about missing their television shows. DirecTV is firing back with the Kids Mix channel (shown above) that replaces the pulled children's programming.
It even points out content on other stations, and even suggests customers check out sources like Amazon Prime or Netflix to keep watching their shows in the meantime.
There's no telling who may blink first, or when, but you can look at each company's statement below.
[This is DirecTV's statement]
We are deeply disappointed that DirecTV dropped Viacom's channels before our midnight deadline this evening, severing our connection with its nearly 20 million subscribers nationwide. We proposed a fair deal that amounted to an increase of only a couple pennies per day, per subscriber, and we remained willing to negotiate that deal right up to this evening's deadline. However, DirecTV refused to engage in meaningful conversation. We are hopeful that DirecTV will work with us toward a resolution, and stop denying its subscribers access to the networks they watch most.
[This is Viacom's press release]
Viacom Drops 17 National Networks from DIRECTV Lineup After Ignoring DIRECTV's Latest Proposal
Viacom Sends Letter to DIRECTV Demanding Channels be Removed; Pushing DIRECTV Customers to Pay a 30 Percent Rate Hike for Channels In a Ratings Slide
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV customers were left without Nickelodeon, MTV, Comedy Central and 14 other channels today, after Viacom dropped its networks from DIRECTV at approximately midnight EDT. DIRECTV executives reached out to Viacom both yesterday and today with a new proposal and a request to keep the channels on while we continued to negotiate, but never heard back, so DIRECTV had to comply with their demand to take the channels down or face legal action.
The DIRECTV Kids' Mix Channel will help parents find programming alternatives when they tune to any children's network removed by Viacom to try to force DIRECTV customers to pay a 30% rate hike for the same Viacom channels they get today. (Photo: Business Wire)
"We have been very willing to get a deal done, but Viacom is pushing DIRECTV customers to pay more than a 30 percent increase, which equates to an extra $1 billion, despite the fact that the ratings for many of their main networks have plummeted and much of Viacom's programming can be seen for free online," said Derek Chang, DIRECTV executive vice president of Content, Strategy and Development. "Viacom sent us a letter last night that outlined our obligations to remove the channels by midnight or face legal action just as they were falsely telling viewers DIRECTV was responsible. Let's be clear, Viacom took these channels away from DIRECTV viewers."
On its Website www.directvpromise.com, an information resource for customers affected by programming disputes, DIRECTV pointed out that Viacom is demanding an exorbitant increase for many Viacom channels that customers may never watch. DIRECTV stated that if Viacom believes all of its networks are worth so much extra money, DIRECTV customers should have the right to choose which Viacom channels they want to pay to keep and which ones they don't.
"We have absolutely no problem compensating Viacom fairly, but they have now knowingly put our customers in the unreasonable position of either accepting their extravagant financial demands or losing some of their favorite TV shows," said Chang. "We feel our customers should not have to pay more for these networks than the customers of any other TV provider. We reiterated this to Viacom today and have not heard back from them."
"We understand that Viacom's actions are inconveniencing our customers so we are doing everything we can to help them find alternative programming until this gets resolved," Chang added. "Customers will now see a variety of replacement channels available to them on one screen, in a Mix Channel format, when they tune to a Viacom channel. For instance, those going to the Nickelodeon channel slot will see alternative choices for children's programming such as The Disney Channel, ABC Family, Cartoon Network, PBS Sprout, The Hub and Boomerang. Customers can also see full-length Viacom episodes for free by going to www.directvpromise.com and clicking on the 'Other Ways to Watch' tab."
Let me know of your thoughts below.
Sources: Viacom, DirecTV Promise