Sunday, March 18, 2012

Microsoft Launching New Ad Campaign for IE, 'The Browser you Loved to Hate'

Microsoft is launching a new ad campaign for Internet Explorer. It is. called "the browser you loved to hate".


“Some people are trying the new Internet Explorer and actually liking it. Not that they would actually say that out loud. Curious? It’s a new browser.”
That is what the introductory text says on their website, and also has a video, which is going to be shown below.


This move is after 1 year of IE9. Recently, market share of internet explorer in general has gone down. The lack of support of IE9 on XP and the rising popularity of competitors such as Google Chrome are likely the ones to blame.


Check out the video below.

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