Thursday, February 16, 2012

Vita's US Ad Campaign - Never Stop Playing

Sony has revealed a new ad campaign for the Vita, and it is titled "Never stop playing". In the video below, you can see that the main thrust of this ad campaign is the 3G gaming capability of the PS Vita and the fact that you'll be able to find people to play with on the subway, walking the streets, etc. Just don't play your Vita while driving, kids. That's your public service announcement of the day.


Guy Longworth, Sony's Senior Vice President of brand marketing, promises that this ad will be seen in prime time programming on big networks like ESPN, Fox, and Comedy Central, on billboards in major cities, and in online and radio ads. You are bound to see it.


I'm assuming they are going to keep their "Long Live Play" campaign as well. I do like their ads.

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