It appears that Warner Bros. is swinging the hammer on Netflix, Blockbuster, and Redbox. Why? Probably to bring more customers away from those services in favor of another one. This news comes from anonymous sources that are telling AllThingD. Details are supposed to be fully explained at CES 2012. This news comes at the same time Time Warner's CFO John Martin remarked upon "alternate" distribution channels as a way for it to move through a more challenging home video market. That means the company is focusing on things like day-and-date Video On Demand releases with disc which it's seeking to protect from competition by cut-rate rental services like these three, likely by leveraging their desire for content to feed streaming movie offerings. According to Home Media Magazine, he believes the industry has "got to embrace these higher margin opportunities" -- which is probably going to leave just the older flicks in its 7,000 movie deep library for the rest of us trying to watch via subscription or $1~ rentals.
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